Maximising the Power of Creators from Reach to Revenue

What matters most to your brand? Awareness? Conversion? Revenue? Loyalty? The reality is that regardless of what your business objectives may be, having a holistic content and campaign strategy is key.

Today’s consumers crave authentic brand stories told through organic, social-first content — and they expect that content to appear wherever they are. The challenge? Ensuring valuable creator content is not only brand-aligned but also commerce-ready.

Join us in this session as Colby Smith, General Manager and EVP of Bazaarvoice, explores the art and science of what’s possible in driving impact in today’s socially-centered commerce. Colby will reveal how you can empower your entire brand to seamlessly tap into vibrant, consumer-centric creator and user generated content and amplify it across your marketing channels and commerce experiences. Designed to inspire and win shoppers everywhere, be among the first to vibe check a game-changing reality.