How the Pros Run Long-Term Partnerships (& When To Use Them in Your Strategy)

To use long-term influencer partnerships, or not, is a strategic decision. While they can help you achieve some goals, they must be approached with a smart, tailored strategy rather than a ""one size fits all"" mindset. As an influencer marketer, keeping them as a tactic in your toolbox is key, but you should know when to use them and when to pivot. In this session, we'll unpack the red and green flags involved when considering long-term partnerships and how to execute them effectively.

The session will cover:

• Why and when to use long-term partnerships
• The top challenges brands run into during long-term partnerships
• How successful B2C brands are solving those challenges