Why Aren't Creators Using Mainstream Music on YouTube?

Using recognisable music will get you more views and engagement. You know this already from using music on TikTok, Reels and Shorts. So why don’t we use mainstream music on long-form YouTube videos? There is an epidemic of elevator music on YouTube, and Paul Sampson (20+ years of experience licensing music in TV and film) thought creators were being short-changed. Enter Lickd.

This session will cover the data behind view uplifts and increased brand/creator awareness that only comes with using recognisable music. Learn how to safely use copyrighted music without fear of copyright claims and demonetisation. Time to get on board with the biggest growth opportunity since thumbnail optimisation.