How Oatly Harnessed The Creator Effect

Ever wondered how brands break through the noise and build genuine connections with their audiences? If so, this session is for you. Discover how Oatly with Whalar are revolutionising their marketing and brand strategy by placing Creators at the core. By tapping into unexpected communities and mastering the principles of The Creator Effect, Oatly has cornered the category.

Through real-life examples and insights from past award-winning campaigns, Whalar and Oatly will equip you with the tools to maximise your brand’s creator partnerships:

• How to leverage your distinctive brand assets with creators
• How to be brave with creators, and yet build a brand
• How to connect your creator campaign to direct sales

Finally, learn about the five emerging Whalar Creator trends your brand needs to adopt to stay ahead - and how these trends can deliver a 2.4x ROI through The Creator Effect.